Music Purchase Behaviors Essay Example | Topics and Well Written Essays - 1500 words

Music Purchase Behaviors - Essay Example Music has long been an established mass media business based on consumer trends and preferences. Understanding those preferences will allow the marketing research team to define the empirical culture of music buyer's. Hip-hop, for example, holds opportunities for mainstream advertising especially, "Hip hop has become so mainstream that many marketers feel they get it. But, it is those companies that need to "check themselves before they wreck themselves." Hip hop is not static nor is it monolithic. Hip-hop culture is constantly evolving and extremely diverse" (Wells 2006). Furthermore, marketing and advertising based on the previously important and coveted 'radio-play' may not hold all the answers to music marketing "reports of terrestrial radio's impending death appear to be exaggerated. Fifty-five percent of those polled said that they still turn to the FM dial to find new music. But that is likely to change as digital music spreads — only thirty-eight percent of downloader' s look to radio for new tunes"

Write book review on Do Androids Dream of Electric Sheep Essay

Write book review on Do Androids Dream of Electric Sheep - Essay Example According to the book, the anticipated World War III will have killed millions of people and sending mankind away from the planet and forced several animal species into extinction. People who remained coveted any existing living creature (Dick 34). People who could not afford living creatures sought help from companies that manufactured them. Some companies manufacture even human beings referred to as Androids. The government does not want androids and want them all killed. People like Rick are employers whose work is to kill all androids that come their way. Androids, fearing that they may be killed, blended well into the human society. It is undisputable that Dick’s work is classic and fits well in the stated genre. The book works on several pressing concerns for humanity. It is heavily characterized with drama and several popular philosophical questions. For instance, the book answers the question on how the world will come to an end. The novel has excellent character development with proper plot and thematic enhancement. The story makes intense observation and analysis of the nature of religion, life, human condition and